Nomad Health
Photo and Video production for online healthcare staffing
When the team at Handcar approached me to assist in producing the shoot for Nomad Health, I was excited to collaborate with lead photographer and director Jenn Margaret. This project involved selecting locations, managing budgets, coordinating outfits, scheduling the entire crew and talent, interfacing with the client, and negotiating with modeling agencies.
Nomad Health is on a mission to remove every obstacle between healthcare providers and the patients they care for. Their goal is to create a self-service digital marketplace for healthcare jobs, helping clinicians discover rewarding opportunities without the traditional recruiter pain points. In 2023, they embarked on a visual reinvention with their incredible in-house marketing and design teams, developing a new logo, bright color palette, robust design system, and approachable illustrations, all backed by extensive research, planning, and strategy.
The opportunity was clear: the talented internal team at Nomad Health needed fresh photo and video storytelling creative to complement their new branding. Enter the Handcar Lab, where we provided comprehensive project services, including photography, video production, art direction, and post-production.
One of the significant challenges of this project was managing scope creep. Initially, we planned to capture some outdoor shots, but the project expanded to include indoor shoots, which required researching permits and obtaining permissions from facilities. By leveraging a client contact, we avoided additional location fees, leading to excellent results.
One small but memorable contribution I made during the shoot was suggesting the use of a green frame on a phone. The client mentioned they might want to add something to the phone screen later, and my experience in post-production allowed me to foresee potential challenges. By shooting with a green frame, we simplified the post-production process, making it easier for the team to add digital elements later on.
Working on this project with Handcar and Nomad Health showcased the importance of flexibility, foresight, and effective collaboration. The shoot successfully supported Nomad Health's mission and visually reinforced their rebrand, delivering high-quality content that resonated with their audience.
