Lives of Significance
A National Spot
Mount St. Mary’s University with Coronation Media
As the newest member of the Metro Atlantic Athletic Conference, Mount St. Mary’s University sought to celebrate this milestone with a dynamic national promotional piece. The objective was clear: develop a flagship ad that would be featured on regional broadcasts, showcasing the university’s commitment to academic excellence, athletic prowess, and spiritual growth—all while highlighting its rich 200+ year history and cutting-edge technology.
As the Producer for this project, I encountered challenges in coordinating with the university’s academic and administrative teams. Their schedules and resource availability presented obstacles that required meticulous planning and flexibility. I led the effort to secure essential resources and locations, coordinating with various stakeholders to ensure that every element of the ad was captured as envisioned. This required not only creative problem-solving but also a deep understanding of the university’s values and goals, ensuring that the final product would resonate with both the institution’s community and its audience.
The end result is a promotional piece that not only highlights Mount St. Mary’s University’s strengths but also embodies the spirit of our collaborative effort. The ad is a testament to our commitment to excellence and our ability to overcome challenges through innovation and perseverance. As a Producer, this project reinforced the importance of adaptability and creativity in delivering impactful media content.