Command Your Future
Mount St. Mary’s University & Washington Commanders
When Mount St. Mary’s University teamed up with the Washington Commanders for an exclusive educational partnership, the mission was clear: create a compelling one-minute video to capture the essence of this collaboration and broadcast it nationally. This partnership aimed to boost opportunities for Mount students while offering the Commanders valuable avenues for community engagement and continuing education.
As the Producer for this project, I played a key role in guiding the production from concept to completion. I worked closely with the Commanders’ marketing team, navigating their busy schedules and priorities to align our objectives. Collaborating with Coronation Media, I managed the integration of our internal resources with those of external cinematographers and gaffers, ensuring seamless coordination and clear communication to maintain the creative vision and technical quality of the video.
One of the main challenges was managing the logistics of working with a large and busy marketing team while ensuring our external partners were smoothly integrated into the production process. Additionally, the project required strict adherence to national broadcast standards, which involved detailed quality control and meticulous attention to every aspect of the video.
The end result was a successful one-minute spot that effectively announced the partnership and showcased the strengths of both organizations. The video not only met but exceeded our expectations, achieving national broadcast and reaching a wide audience. This project underscored the importance of thorough planning and effective collaboration in creating impactful content.